AdImpact

AdImpact helps you achieve maximum return on your media investment by optimizing your spend across placements.

Quantify the Impact of your Media

AdImpact is designed to show how your placements in linear television, OTT, digital video, and audio are contributing to your overall campaign effectiveness.

Used in conjunction with Leavened’s Marketing Mix Modeling tool, we can make strategic optimization decisions and recommendations based on the entire impact of your marketing investment.

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Optimize and Scale Your Media Plan

AdImpact can also evaluate the scalability of your media strategy by pinpointing the highest potential budget level that maintains profitable key performance indicators (KPIs). Outputs for AdImpact include Optimization Recommendation Reports by video/audio category, creative length, and placement.