AdResponse

AdResponse provides insights about which of your TV spots are driving customers to respond immediately after the spots air.

Discover What’s Engaging Your Customers

AdResponse analyzes minute-level web activity to determine the immediate impact of individual ad instances. Impact is measured against baselines during which no ads are being aired.

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Data that Improves TV ROI

AdResponse outputs include cost-per-acquisition (CPA) and response-volume accumulated spot-level performance reports. These are aggregated into daily reporting to guide buyers and analysts, and allow for daily analysis of stations, dayparts, creative, formats, and more.