AdResponse provides insights about which of your TV spots are driving customers to respond immediately after the spots air.

Discover What’s Engaging Your Customers

AdResponse analyzes minute-level web activity to determine the immediate impact of individual ad instances. Impact is measured against baselines during which no ads are being aired.


Data that Improves TV ROI

AdResponse outputs include cost-per-acquisition (CPA) and response-volume accumulated spot-level performance reports. These are aggregated into daily reporting to guide buyers and analysts, and allow for daily analysis of stations, dayparts, creative, formats, and more.