ConsumerID gives you insights into your current customers—and identifies opportunities for new audiences you may be missing.

Identify Your Best Audiences

ConsumerID provides insights into who your current customers are and identifies opportunities that are outside your target audience. A sample of your customer base is matched to a segmentation scheme that allows a connection to 3rd party industry data sets. These data sources provide insights into the most effective media placements for your audience as well as insights into messaging and offers.

ConsumerID reports include:

  • Market Opportunity Evaluation: Identifies your core segmentation as well as new market opportunities to fuel future growth
  • Audience Segmentation: Profiles your core audience and segments by traits, including psychographic—activities, values, attitudes—and behavioral insights