Adam Rodgers currently serves as President at Leavened, overseeing all operations, development, and growth strategy. He brings more than 10 years of experience in delivering customized and proven data/marketing science solutions, including software, to some of the largest brands in automotive, retail, financial services, beauty, and other industries. He believes that improved marketing decision-making comes from the combination of integrated data, fast and powerful tools, cross-functional buy-in, and a strategic focus on adoption.
Previously, he served as Partner and Managing Director of Ekimetrics Americas, overseeing all North American operations and holding a seat on the global executive leadership committee. Prior to Ekimetrics, Adam was an early team member at MarketShare/Neustar, where he led engagements for the firm’s largest clients and helped build their optimization software. Before starting his analytics adventure, Adam built a foundation in marketing by working in quantitative brand research and acting as a brand manager in the video game industry.
Adam holds an MBA from UCLA Anderson and a Bachelor’s degree in Physics from Carleton College. He currently resides in Maplewood, NJ, but misses the West Coast.