We cover the basics and more in our ABCs of Marketing Measurement series. Learn More

Easy to Use Cross-Channel Measurement Software for Media Optimization

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Marketing Mix Optimization Delivered
With Speed, Value, and Transparency.

Leavened delivers more than insights, it transforms your business. With Leavened, you'll learn what your media is really doing, plan more impactful campaigns, and optimize to the greatest incremental sales. It was built by media experts and data scientists specifically for ROI-driven marketers. Within days, you’ll have the insights you need to deliver tangible results.

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How Leavened Maximizes Your ROI

Cookie-based performance signals are easy to get but rarely provide true insight into business growth. Leavened's Marketing Mix Model approach ingests advertising investment data and determines the incremental impact on revenue. Learn not only which media channels are performing best right now but plan better media investments in the future. Achieve the short-term sales you need today, while fueling long-term, reliable growth.

Move From Data To Decision Today

With Leavened you take the guesswork out of marketing. Our turn-key revenue solutions move you from the data you have to the sales you need. Start with a media audit and see how your business can begin growing today.

Learn

Audit & Assessment Regular media & market audit to capture incremental drivers.

Plan

Market Forecaster Annual planning tool that leverages audit learnings.

Optimize

Placement Boost Ongoing placement level insights for weekly optimization.

Maximize Your ROI Now

Know Where To Spend The Next Dollar

Deciding where to spend that next dollar can be a daunting task - offline media, online media, PR, promotions, and walled gardens can make it difficult to understand how your media works together. Leavened’s tools guide your investment to maximize ROI and scale your business because every dollar is working together to drive comprehensive growth.

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Optimize at a Placement Level

Unlike many Marketing Mix Model solutions, the Leavened platform reveals insight at a granular, placement level to enable accurate media scenario planning. Understand which TV stations or OTT audiences are driving the greatest incremental sales, which social media tactic impact revenue the most, and even which influencer is best for your business. Leavened has the turn-key solution to optimize your business at every level.

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Take The Bias Out of The Equation

Whether you're an analytics specialist or a marketer, our tool is built for ease of use. With cloud computing and machine learning, we've automated the hardest parts of Marketing Mix Modeling. There is no black box, our tool is designed to put you in control of getting the most accurate actionable insights for your business. Leavened delivers more than insights, it transforms your business.

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Our Products

The Leavened Iterative Hypothesis Testing Marketing Mix Model Framework drives insight across all channels without the burden of expensive resources. Start getting insights today with the full suite of Leavened solutions and harness the power of millions of models with the click of a button.

Learn

Audit & Assessment Regular media & market audit to capture incremental drivers.

Plan

Market Forecaster Annual planning tool to that leverages audit learnings.

Optimize

Placement Boost Ongoing placement level insights for weekly optimization.

Leavened is packed with a powerful and customizable suite of solutions. No one knows your business better than you so, stop hiring costly consultants and get the insights your need to grow your business. In no time, you’ll upload data, run millions of models, and start driving incremental sales.

ABCs of Marketing Measurement

Marketing Measurement can sometimes feel like it's own language - so let's break it down to its ABCs. Every week, we'll be sharing information about different aspects of marketing measurement - all the way back to the basics.

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Customers

Leavened Is Prepared To Teach You How To Use This Valuable Tool.

No expertise or previous knowledge is required. We'll teach your team how to upload data, select and run models, and more. You don't have to have a Ph.D. in data analysis or statistics to use Leavened. A marketing person can easily learn what to look for and how to execute the analyses.

You decide how far you want to go.

Contact us today to discover how we can help you maximize your advertising budget.

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