We cover the basics and more in our ABCs of Marketing Measurement series. Learn More

Platform Foundation: Marketing Mix Modeling

Marketing Mix Modeling identifies how each marketing tactic is contributing to your KPIs and takes the mystery out of where to put your marketing dollars.

A Thoughtful New Approach To Marketing Mix Models

Faster, Cost-Effective Marketing Optimization

Marketing Mix Modeling (MMM) is the most efficient, affordable marketing attribution and optimization tool available.

The Leavened Iterative Hypothesis Testing Engine (LIHTE) is more than a traditional MMM. LIHTE is a high-velocity MMM that enables fast, objective, exhaustive testing of marketing hypotheses. Leavened democratizes MMM so the decision-makers and marketing experts can directly engage with the process. Start making decisions within days, not months, with this innovation in MMM accessibility.

Why test a few models when we can test millions of models within a few hours? Through the power of cloud computing and iterative hypothesis testing, Leavened removes modeling bias and empowers marketers and brand leads to test everything.

Traditional MMM

Several analysts and business leads work to develop a single perspective into media.


Leavened Iterative Hypothesis Testing Engine (LIHTE)

Easily upload data sources to test millions of models and select the best one to uncover insights.


The Leavened Iterative Hypothesis Testing Framework drives insight across all channels without the burden of expensive resources. Start benefiting from the suite of Leavened solutions today. You’ll get insights that can inform strategic planning at the media vehicle level and answers to your most important questions:

  • How is each marketing tactic contributing to total leads and overall revenue?
  • How are marketing tactics working with each other (e.g., TV and paid search)?
  • Are your marketing efforts optimized to the best investment levels for each type of media?
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The Leavened Difference: Accelerated Insights


Mitigate human error and accelerate execution.


Dynamic node optimization enables low-cost scalability.


Eliminate human bias with AI-enabled configurations.


Quickly uncover insights with dynamic dashboards.

Results You Can Trust

We want our clients to have complete confidence in our methodology, results, and recommendations, so we’re committed to both full transparency into our platform and how each tool works.

MMM applies proven industry techniques for analyzing the impact of advertising on sales so you can optimize spend by tactic. And unlike multi-touch attribution solutions, it can show you the impact of online and offline marketing tactics as well as account for promotions, competitive data, economic indicators, and more.

MMM Reports Include:


Illustrates how your marketing spend is contributing to KPIs and how each media vehicle has performed over time.

Flight Optimization

Provides deeper insights by applying the Saturation Analysis data to historical media fighting.

Saturation/Diminishing Return

Identifies optimal spend levels per media vehicle and detects investments that are no longer optimal.

Scenario Planning

Uses analytical insights to show how different strategic shifts in the media allocation will likely impact KPIs.

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