Frequently Asked Questions

What is marketing measurement?

In the broadest of definitions, marketing measurement is the method by which we use consumer behavior data to help clients plan and optimize for future ad spends. This data is accumulated via a suite.

What is marketing attribution?

Marketing attribution is the search for and identification of user processes that lead to website sales. It is the analysis of a series of actions, known as user touchpoints, that lead to one of any number of desired business outcomes.