Amit advises on all analytical initiatives that inform existing and new product development for Leavened. Using the latest techniques in statistics and mathematics, as well as, technology, Amit works with clients to solve marketing measurement challenges.

Dr. Amit Bhatnagar is an Associate Professor of Marketing at the Sheldon B. Lubar School of Business, University of Wisconsin – Milwaukee, and a Visiting Professor at leading Business schools in Greece, Korea and India. Amit has 19 years of research experience in building statistical models to measure different marketing phenomenon. He has published 32 research papers in peer-reviewed academic journals, and is on the Editorial Board of three journals.

Amit has a PhD – Marketing, State University of New York at Buffalo, MS – Aeronautical Engineering from IIT and a BS – Mechanical Engineering from IIT.