Carey White is Director of Client Strategy at Leavened, where she utilizes her media expertise to translate analytic insights into strategic optimization recommendations for clients. She is a proven, results-oriented leader with over 20 years of experience in marketing operations, project management, media planning and buying, campaign measurement, analytics, and optimization.
She has worked with clients such as Tempur Sealy, ThredUp, Gerber Life, Credit Sesame, and Alivecor to align data feeds and establish measurement plan KPIs, leveraging measurement tools and identifying optimization signals.
Carey holds a bachelor’s degree in Business Administration – Marketing from the University of Rhode Island and is based in Warwick, Rhode Island.