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AI’s Role in Marketing Mix Modeling

Dive into the world of AI with Leavened’s approach to marketing mix modeling!

We’re embracing narrow AI, focusing it like a laser on specific tasks to enhance our strategies. This precise use allows us to gain insights, optimize campaigns, and predict outcomes more efficiently than ever. But here’s where it gets even more interesting: while we’re carefully leveraging the power of narrow AI today, we’re also cautiously eyeing what general AI can do.