Getting Results After Implementing a MMM Solution

Ever dive into the world of Marketing Mix Modeling (#MMM) and found yourself tapping your foot, waiting for those game-changing results to roll in? It’s a common scenario — we all crave that instant gratification and clear ROI, right? But, remember, the magic of MMM isn’t just in the implementation; it’s also in understanding the when and how of the outcomes. And, believe us, it’s not about pushing a button and seeing immediate results. Here’s a nugget of truth: the speed at which you’ll see those results isn’t solely down to the MMM solution itself. It’s also heavily influenced by the dynamics of your specific media market. Yep, it’s a bit more complex than it seems, but certainly not less fascinating!