Understanding Consumer Trends Through Quant and Qualitative Research

Balancing quantitative and qualitative research is key to understanding consumer trends. “Quant” data helps analyze large datasets quickly but misses nuance. Qualitative data fills in those essential details, guiding deeper understanding. By using quant data to set our parameters and qual to refine our insights, we create a more complete picture. Leveraging these together, and incorporating AI cautiously, prepares us to meet consumer needs effectively.