Markets change. Media habits shift. Chief Strategy Officer Will Parker dives into how often a marketing mix model should be updated to stay accurate—and why “set it and forget it” doesn’t work anymore.
We cover the basics and more in our ABCs of Marketing Measurement series. Learn More
Markets change. Media habits shift. Chief Strategy Officer Will Parker dives into how often a marketing mix model should be updated to stay accurate—and why “set it and forget it” doesn’t work anymore.