Brand building enables long-term sales and stability by addressing a larger potential marketplace. While it is largely understood to be one of the most impactful ways to ensure market dominance, it can be incredibly difficult to measure. Many factors go into building a brand and most are not trackable in traditional real-time cookie or pixel-based methods. Leavened helps brands confidently make the transition into brand-building marketing by providing a trusted and transparent way to measure success – Marketing Mix Modeling. With MMM, brands can quickly measure which brand-building strategies and tactics are working, and how to best optimize to success.