Insights

After announcing a plan to phase out third-party cookies with many delayed deadlines—a move expected to reshape the digital advertising world—Google unexpectedly reversed its decision earlier this year, confusing the advertising world.

Ever dived into the world of Marketing Mix Modeling (#MMM) and found yourself tapping your foot, waiting for those game-changing results to roll in? It's a common scenario — we all crave that instant gratification and clear ROI, right? But, remember, the magic of MMM isn't just in the implementation; it's also in understanding the when and how of the outcomes. And, believe us, it's not about pushing a button and seeing immediate results.