We cover the basics and more in our ABCs of Marketing Measurement series. Learn More

Insights

Case Study: How MMM Drove Significant ROI

In this video, William Parker discusses a real-world example of how Leavened helped a brand maximize its ROI through precise analytics and innovative solutions.

The Benefits of MMM During Economic Volatility

In today’s unpredictable economic climate, it’s more important than ever to have reliable frameworks that support informed decision-making. William Parker will explore how Marketing Mix Modeling (MMM) functions as a safety net during times of volatility—helping brands reallocate resources effectively, maintain ROI focus, and adapt to rapid market changes. Learn how MMM can help you turn disruption into opportunity.

The Future of Marketing Analytics

Dive into the future of marketing analytics! In a world where data is king, understanding the trajectory of marketing analytics isn't just beneficial; it's crucial for staying ahead. Our own William Parker breaks it down with clarity and insight, demystifying what lies ahead and how we can navigate the evolving landscape.

Contingency Plans for Your Media in Uncertain Times

Ever wonder what happens to your media strategy when platforms like ‪Tiktok‬ face restrictions or when ‪Meta‬ algorithms shift overnight? Join our Chief Strategy Officer, William Parker, as he unravels practical contingency plans to keep your content resilient and relevant.