We cover the basics and more in our ABCs of Marketing Measurement series. Learn More

Insights

Improving Business Media Efforts & Driving Incremental Sales

How are you measuring success in your media efforts? Does your team understand how you’re driving the next sale? We discuss the complexity of media optimization and how our data-driven approach is designed to boost your visibility and grow your sales.

Utilizing Market Mix Models for Better Analytics

In the quest for accurate platform analytics, integrating Marketing Mix Models are a game changer. By analyzing trends across multiple quarters and reconciling with platform results, we can accurately pinpoint outliers and make data-driven adjustments to marketing campaigns.

Uncovering True ROI Beyond Attribution

Understanding ROI goes beyond just linking sales to the last ad seen. The critical question businesses should ask is: What drives true incremental sales?

The Power of Predictive Modeling in Customer Engagement

Unlocking the true potential of customer engagement starts with understanding what drives brand search. Predictive modeling goes beyond just measuring revenue—it reveals the influences behind every search.

Avoiding False Metrics in Strategies

It’s crucial to critically assess the data we monitor daily. Are these figures truly driving our business? Remove the noise – avoid chasing false positives and cut to what actually works.

Practical Strategies for a Data-Driven Organization

In striving for a data-driven culture, are we using data to inform our decisions, or are we simply gathering stats to back up choices we've already made? Chief Strategy Officer Will Parker sheds light on this critical issue: authentic data utilization means more than just dashboards.