We cover the basics and more in our ABCs of Marketing Measurement series. Learn More

Insights

The Value of a Partnership with Leavened

Discover how Leavened elevates Marketing Mix Modeling with ROI‑focused strategy, expert support, and data‑driven decision‑making.

Optimizing at a Placement Level

See how Leavened helped a DTC CPG brand double awareness and lift ROI by +30% through precision modelling (MMM) and AdImpact insights.

Planning for Q4 & the New Year

Chief Strategy Officer William Parker dives into how Leavened equips brands to tackle Q4 and beyond with precision, aligning your campaigns to deliver success when it matters most.

Leaning into CTV

William Parker reveals how Leavened turned data into action for a DTC men’s health brand, increasing ROI by 3x+ with targeted Connected TV (CTV) strategies.

Enhancing Marketing Efficiency

Maximizing efficiency in marketing isn’t just about cutting costs—it’s about optimizing impact. William Parker shares how Leavened empowers brands to achieve more with less by leveraging advanced analytics, automation, and data-informed strategies.

Integrating Cross Channel Marketing Analytics

In today’s multi-channel ecosystem, understanding the full customer journey is crucial—and Leavened’s integrated analytics make it possible.