Insights

What are advertising analytics? Advertising analytics are a wide-ranging and scalable process of advertising and marketing data analysis that helps marketers determine the best course of action for future ad spend.

In this article originally published in AdWeek, VP of Client Strategy, William Parker, discusses how DTC brands must be willing to transform their media, message, and measurement to become dominant in their category.

Leavened is proud to introduce a new feature within its MMM (marketing mix model) platform that accelerates Leavened’s already rapid insight analytics — ConfigAI.

How do you know if your media is working? We break down several common marketing attribution models and how they can be applied to you or your clients’ business.

What is transparency marketing? What defines transparency in marketing? And what’s the most relevant and informative way to approach this topic?

A more precise and robust approach to advanced marketing analytics techniques utilizes marketing mix modeling (MMM). This approach relies on the identification of evidence that is both statistically significant and points to instances when media drove an incremental lift to sales, leads, or other KPIs.