We cover the basics and more in our ABCs of Marketing Measurement series. Learn More


How Does A Marketing Mix Model Work?

There’s a lot of chatter out there on the return of marketing mix models (MMM) and what that return means for those seeking a return of their own — a return on investment.

What Is Marketing Mix Modeling?

Marketing mix models (MMMs) identify ways in which marketing tactics, business events, industry conditions, and competitive actions contribute to key performance indicators (KPIs).