Insights

Marketers pour time, resources, and creative energy into crafting experiences that resonate with audiences, but how do you truly know what's driving results? 

An exploration of the nine key components that make the Marketing Mix Modeling approach successful.

In today's content-heavy world, the lifespan of advertising messages seems to be decreasing rapidly.

The digital marketing world is in near-constant flux as advertisers and agencies adjust to markets and search algorithms aimed at understanding them.

There’s a lot of chatter out there on the return of marketing mix models (MMM) and what that return means for those seeking a return of their own — a return on investment.

Marketing mix models (MMMs) identify ways in which marketing tactics, business events, industry conditions, and competitive actions contribute to key performance indicators (KPIs).