We cover the basics and more in our ABCs of Marketing Measurement series. Learn More


How To Do Marketing Mix Modeling

Want to know how to do marketing mix modeling (MMM)? This is a critical step for businesses to understand the impact of marketing channels on incremental sales.

What Is Attribution In Digital Marketing?

Attribution in digital marketing is, in many ways, the backbone of how agencies and marketers search for and identify user behavior - particularly within digital marketing. It connects a media exposure to sales in two common approaches: first/last touch and multitouch attribution.

How To Measure TV Advertising ROI

Leavened has a unique approach to not only understand TV contribution to overall sales, but to also drill down into the tactical placements, dayparts, and channels. Optimize your TV ROI using some simple principles.

Cookieless Measurement: How it Works In A Cookieless World

We can measure the effectiveness of marketing efforts across different channels without the use of cookies. It’s all part of the cookieless world that’s being constructed before our very eyes.

Cookieless Targeting: What the Future Holds For Marketers

A main challenge for marketers will be learning how to effectively measure cookieless data feeds and correlate that data to the behavior of actual consumers. Without personally identifiable information (PII), can we really know about our target audience?