Insights

Want to know how to do marketing mix modeling (MMM)? This is a critical step for businesses to understand the impact of marketing channels on incremental sales.

Attribution in digital marketing is, in many ways, the backbone of how agencies and marketers search for and identify user behavior - particularly within digital marketing. It connects a media exposure to sales in two common approaches: first/last touch and multitouch attribution.

Leavened has a unique approach to not only understand TV contribution to overall sales, but to also drill down into the tactical placements, dayparts, and channels. Optimize your TV ROI using some simple principles.

Leavened is a marketing measurement technology company. We build tools that allow our clients to make informed decisions about their media strategies.

We can measure the effectiveness of marketing efforts across different channels without the use of cookies. It’s all part of the cookieless world that’s being constructed before our very eyes.

A main challenge for marketers will be learning how to effectively measure cookieless data feeds and correlate that data to the behavior of actual consumers. Without personally identifiable information (PII), can we really know about our target audience?