We cover the basics and more in our ABCs of Marketing Measurement series. Learn More


How Does A Marketing Mix Model Work?

There’s a lot of chatter out there on the return of marketing mix models (MMM) and what that return means for those seeking a return of their own — a return on investment.

What Is Marketing Mix Modeling?

Marketing mix models (MMMs) identify ways in which marketing tactics, business events, industry conditions, and competitive actions contribute to key performance indicators (KPIs).

How To Build a Marketing Mix Model

See how we build a marketing mix model (MMM) that delivers actionable insights and informs marketing decisions.

DTC Marketing Strategy: Taking A Thorough, Holistic Approach

An ever-evolving digital landscape allows DTC businesses to take control of their advertising distribution channels and grow their customer base at exponential rates while embracing an all-encompassing marketing mix. In this blog post, we will explore how a marketing mix model (MMM) can play a pivotal role in measuring and optimizing these broader strategies to meet both short-term and long-term goals.