Insights

Advertising during a recession can be challenging. Many advertisers think they should cut back on spending since consumers are doing the same. However, a well-executed advertising strategy can be very effective during tough economic times.

If you’re looking for ways to maximize the impact of your marketing campaigns, you may have thought about marketing mix modeling providers (MMM providers). Specifically, why should businesses and agencies work with a MMM company rather than trying to do these deep-data analyses themselves?

A market opportunity analysis can be utilized in order to identify and assess the market viability of one’s products or services. It’s intended to help inform efforts to increase ROI and grow one’s revenue share. It provides data that can inform a business’ or agency’s approach to finding optimal places to focus their ad spend.

Narrow AI, also known as weak AI, enables us to harness AI for specific (narrow) tasks, providing valuable insights that we can share with our clients.

Media effectiveness is the process of measuring the results of a digital marketing or advertising campaign in order to determine its ROI (return on investment). In other words, it's a way to determine whether or not your marketing or advertising spend is actually paying off.

Let’s talk about late fringe time. What is it? Or, perhaps a better question: When is it and why should I consider it for advertising my brand?