Insights

In this article originally published in AdWeek, VP of Client Strategy, William Parker, discusses how DTC brands must be willing to transform their media, message, and measurement to become dominant in their category.

Leavened is proud to introduce a new feature within its MMM (marketing mix model) platform that accelerates Leavened’s already rapid insight analytics — ConfigAI.

Instead of finding different ways to measure modern TV buys, marketers should look to a single solution that can accurately measure cross-channel media impacts.

Leavened, a leading marketing measurement technology company, is proud to announce Adam Rodgers as President. In his new role, Rodgers will oversee Leavened’s operations and development, and spearhead the company’s growth in the marketing analytics space.

Leavened, the leading marketing measurement technology company, is proud to announce William Parker as Vice President of Client Strategy.

Learn about our President, Sara Moorthy, and the Leavened mission.