Insights

Narrow AI, also known as weak AI, enables us to harness AI for specific (narrow) tasks, providing valuable insights that we can share with our clients.

Media effectiveness is the process of measuring the results of a digital marketing or advertising campaign in order to determine its ROI (return on investment). In other words, it's a way to determine whether or not your marketing or advertising spend is actually paying off.

Let’s talk about late fringe time. What is it? Or, perhaps a better question: When is it and why should I consider it for advertising my brand?

What are advertising analytics? Advertising analytics are a wide-ranging and scalable process of advertising and marketing data analysis that helps marketers determine the best course of action for future ad spend.

How do you know if your media is working? We break down several common marketing attribution models and how they can be applied to you or your clients’ business.

What is transparency marketing? What defines transparency in marketing? And what’s the most relevant and informative way to approach this topic?