We cover the basics and more in our ABCs of Marketing Measurement series. Learn More


Effective Advertising During A Recession

Advertising during a recession can be challenging. Many advertisers think they should cut back on spending since consumers are doing the same. However, a well-executed advertising strategy can be very effective during tough economic times.

Marketing Mix Modeling Providers: What Can Leavened Do?

If you’re looking for ways to maximize the impact of your marketing campaigns, you may have thought about marketing mix modeling providers (MMM providers). Specifically, why should businesses and agencies work with a MMM company rather than trying to do these deep-data analyses themselves?

Market Opportunity Analysis: Its Importance and Import

A market opportunity analysis can be utilized in order to identify and assess the market viability of one’s products or services. It’s intended to help inform efforts to increase ROI and grow one’s revenue share. It provides data that can inform a business’ or agency’s approach to finding optimal places to focus their ad spend.

What Is Media Effectiveness? Understanding its Importance

Media effectiveness is the process of measuring the results of a digital marketing or advertising campaign in order to determine its ROI (return on investment). In other words, it's a way to determine whether or not your marketing or advertising spend is actually paying off.