Insights

We can measure the effectiveness of marketing efforts across different channels without the use of cookies. It’s all part of the cookieless world that’s being constructed before our very eyes.

A main challenge for marketers will be learning how to effectively measure cookieless data feeds and correlate that data to the behavior of actual consumers. Without personally identifiable information (PII), can we really know about our target audience?

Those with their fingers on the pulse of marketing trends have known for some time that we are heading toward a cookieless world. Many would say we’re already there. What does this mean for digital marketers, data scientists, and, most important of all, our clients?

Leavened, the leading marketing measurement technology company, is proud to announce William Parker as Vice President of Client Strategy.

Leavened offers a fast, effective way to add advanced analytics to your agency’s offering without a major investment.

Learn how each of our products can help improve the effectiveness of your campaign.