Insights

Let’s talk about late fringe time. What is it? Or, perhaps a better question: When is it and why should I consider it for advertising my brand?

What are advertising analytics? Advertising analytics are a wide-ranging and scalable process of advertising and marketing data analysis that helps marketers determine the best course of action for future ad spend.

In this article originally published in AdWeek, VP of Client Strategy, William Parker, discusses how DTC brands must be willing to transform their media, message, and measurement to become dominant in their category.

Leavened is proud to introduce a new feature within its MMM (marketing mix model) platform that accelerates Leavened’s already rapid insight analytics — ConfigAI.

How do you know if your media is working? We break down several common marketing attribution models and how they can be applied to you or your clients’ business.

What is transparency marketing? What defines transparency in marketing? And what’s the most relevant and informative way to approach this topic?