Insights

Leavened has a unique approach to not only understand TV contribution to overall sales, but to also drill down into the tactical placements, dayparts, and channels. Optimize your TV ROI using some simple principles.

Leavened, a leading marketing measurement technology company, is proud to announce Adam Rodgers as President. In his new role, Rodgers will oversee Leavened’s operations and development, and spearhead the company’s growth in the marketing analytics space.

Leavened is a marketing measurement technology company. We build tools that allow our clients to make informed decisions about their media strategies.

We can measure the effectiveness of marketing efforts across different channels without the use of cookies. It’s all part of the cookieless world that’s being constructed before our very eyes.

A main challenge for marketers will be learning how to effectively measure cookieless data feeds and correlate that data to the behavior of actual consumers. Without personally identifiable information (PII), can we really know about our target audience?

Those with their fingers on the pulse of marketing trends have known for some time that we are heading toward a cookieless world. Many would say we’re already there. What does this mean for digital marketers, data scientists, and, most important of all, our clients?