Insights

Leavened is proud to introduce a new feature within its MMM (marketing mix model) platform that accelerates Leavened’s already rapid insight analytics — ConfigAI.

How do you know if your media is working? We break down several common marketing attribution models and how they can be applied to you or your clients’ business.

What is transparency marketing? What defines transparency in marketing? And what’s the most relevant and informative way to approach this topic?

A more precise and robust approach to advanced marketing analytics techniques utilizes marketing mix modeling (MMM). This approach relies on the identification of evidence that is both statistically significant and points to instances when media drove an incremental lift to sales, leads, or other KPIs.

Knowing how to build an attribution model — or at least knowing how to run attribution models — is critical to increasing revenue and ROI.

How does one go about crafting a marketing analytics strategy? Typically, we find that this approach fits the data and its analysis snugly into a hierarchy of measurement; it’s the kind of approach that leads from data to insights.