Insights

A market opportunity analysis can be utilized in order to identify and assess the market viability of one’s products or services. It’s intended to help inform efforts to increase ROI and grow one’s revenue share. It provides data that can inform a business’ or agency’s approach to finding optimal places to focus their ad spend.

Narrow AI, also known as weak AI, enables us to harness AI for specific (narrow) tasks, providing valuable insights that we can share with our clients.

Media effectiveness is the process of measuring the results of a digital marketing or advertising campaign in order to determine its ROI (return on investment). In other words, it's a way to determine whether or not your marketing or advertising spend is actually paying off.

Let’s talk about late fringe time. What is it? Or, perhaps a better question: When is it and why should I consider it for advertising my brand?

What are advertising analytics? Advertising analytics are a wide-ranging and scalable process of advertising and marketing data analysis that helps marketers determine the best course of action for future ad spend.

In this article originally published in AdWeek, VP of Client Strategy, William Parker, discusses how DTC brands must be willing to transform their media, message, and measurement to become dominant in their category.