We cover the basics and more in our ABCs of Marketing Measurement series. Learn More


Market Opportunity Analysis: Its Importance and Import

A market opportunity analysis can be utilized in order to identify and assess the market viability of one’s products or services. It’s intended to help inform efforts to increase ROI and grow one’s revenue share. It provides data that can inform a business’ or agency’s approach to finding optimal places to focus their ad spend.

What Is Media Effectiveness? Understanding its Importance

Media effectiveness is the process of measuring the results of a digital marketing or advertising campaign in order to determine its ROI (return on investment). In other words, it's a way to determine whether or not your marketing or advertising spend is actually paying off.

What Are Advertising Analytics?

What are advertising analytics? Advertising analytics are a wide-ranging and scalable process of advertising and marketing data analysis that helps marketers determine the best course of action for future ad spend.