Insights

Navigating the maze of multi-touch attribution and platform analytics—think last click, first click—is a common challenge. Yet, Market Mix Modeling (MMM) offers a refreshing escape, presenting a holistic view that transcends the limitations of direct attributions.

A case study in collaboration with Rain the Growth Agency, Leavened, and Roku Advertising that demonstrates that CTV drives ROAS for brands.

Marketers pour time, resources, and creative energy into crafting experiences that resonate with audiences, but how do you truly know what's driving results? 

An exploration of the nine key components that make the Marketing Mix Modeling approach successful.

In today's content-heavy world, the lifespan of advertising messages seems to be decreasing rapidly.

The digital marketing world is in near-constant flux as advertisers and agencies adjust to markets and search algorithms aimed at understanding them.