Insights

After announcing a plan to phase out third-party cookies with many delayed deadlines—a move expected to reshape the digital advertising world—Google unexpectedly reversed its decision earlier this year, confusing the advertising world.

Ever dived into the world of Marketing Mix Modeling (#MMM) and found yourself tapping your foot, waiting for those game-changing results to roll in? It's a common scenario — we all crave that instant gratification and clear ROI, right? But, remember, the magic of MMM isn't just in the implementation; it's also in understanding the when and how of the outcomes. And, believe us, it's not about pushing a button and seeing immediate results.

Ever wondered why relying solely on cookie-based metrics might not give you the full picture of your campaign's success? Let's break down the limitations and explore more comprehensive ways to gauge your results. Dive into our latest video where we decode the truth beyond the cookie crumbs!

When scouting for a Marketing Mix Modeling solution, transparency isn't just a nice-to-have, it's a must-have. Dive into our latest video where we unravel why clear insights and open methodologies are pivotal in your quest to measure, understand, and predict marketing performance.

We're embracing narrow AI, focusing it like a laser on specific tasks to enhance our strategies. This precise use allows us to gain insights, optimize campaigns, and predict outcomes more efficiently than ever. But here's where it gets even more interesting: while we're carefully leveraging the power of narrow AI today, we're also cautiously eyeing what general AI can do.

How are you measuring success in your media efforts? Does your team understand how you’re driving the next sale? We discuss the complexity of media optimization and how our data-driven approach is designed to boost your visibility and grow your sales.