Insights

Marketing mix models (MMMs) identify ways in which marketing tactics, business events, industry conditions, and competitive actions contribute to key performance indicators (KPIs).

See how we build a marketing mix model (MMM) that delivers actionable insights and informs marketing decisions.

Marketing and data analysis play vital roles in helping consumer packaged goods (CPG) companies establish their brands, connect with consumers, and drive sales. But there’s more to it than that.

An ever-evolving digital landscape allows DTC businesses to take control of their advertising distribution channels and grow their customer base at exponential rates while embracing an all-encompassing marketing mix. In this blog post, we will explore how a marketing mix model (MMM) can play a pivotal role in measuring and optimizing these broader strategies to meet both short-term and long-term goals.

Advertising during a recession can be challenging. Many advertisers think they should cut back on spending since consumers are doing the same. However, a well-executed advertising strategy can be very effective during tough economic times.

If you’re looking for ways to maximize the impact of your marketing campaigns, you may have thought about marketing mix modeling providers (MMM providers). Specifically, why should businesses and agencies work with a MMM company rather than trying to do these deep-data analyses themselves?