Insights

In today's content-heavy world, the lifespan of advertising messages seems to be decreasing rapidly.

The digital marketing world is in near-constant flux as advertisers and agencies adjust to markets and search algorithms aimed at understanding them.

There’s a lot of chatter out there on the return of marketing mix models (MMM) and what that return means for those seeking a return of their own — a return on investment.

Marketing mix models (MMMs) identify ways in which marketing tactics, business events, industry conditions, and competitive actions contribute to key performance indicators (KPIs).

See how we build a marketing mix model (MMM) that delivers actionable insights and informs marketing decisions.

Marketing and data analysis play vital roles in helping consumer packaged goods (CPG) companies establish their brands, connect with consumers, and drive sales. But there’s more to it than that.