Insights

Leveraging quantitative and qualitative data together, and incorporating AI cautiously, prepares us to meet consumer needs effectively.

Customer journey mapping is still vital for creating effective marketing campaigns. Regardless of whether the funnel is depicted as a circle or any other shape, its foundational concepts remain critical.

Navigating the maze of multi-touch attribution and platform analytics—think last click, first click—is a common challenge. Yet, Market Mix Modeling (MMM) offers a refreshing escape, presenting a holistic view that transcends the limitations of direct attributions.

A case study in collaboration with Rain the Growth Agency, Leavened, and Roku Advertising that demonstrates that CTV drives ROAS for brands.

Marketers pour time, resources, and creative energy into crafting experiences that resonate with audiences, but how do you truly know what's driving results? 

An exploration of the nine key components that make the Marketing Mix Modeling approach successful.